One of the features of Google Earth that the cartographers last week didn't like were the labels.
A request to Google: Currently you can control the scale of labels and their colour (requires you to know how to edit kml directly too) but not the font and their position. Google Earth does a neat trick of moving a label's position depending on what is around it to make it clear and also applying perspective to scale as in the screenshot above. However, when you are arranging the elements of a Google Earth project it would be very useful to be able to fix the position of a label and control its font. For example, if you have a series of placemarks in a line sometimes one of the labels 'flips' to the other side which looks very shoddy.
Poor old Google, they must get sick of users requesting pet features all the time and here am I, just adding to the pile. However, I think there is a wider point here. Google is busy building high tech functionality like photo viewers whilst much simpler functionality is being ignored, I wonder sometimes if they are overly obsessed with sexy high tech rather than dealing with basics.