Change Blindness in Maps: I'm less impressed by BBC this map, its major problem is a lack of understanding about change blindness. Try and spot the changes in the images in this video
you can see that our visual system is incredibly good at spotting small changes* in an image but that it doesn't work if a blank 'flicker' screen is inserted between changes. If you go to the BBC map and select different constituencies the map blanks the screen and flies you out and back in again. Not only is the flight back in unnecessary, the introduction of a blank screen hampers our visual memory to track changes.
Change blindness demo from Breakfast Seminar Series on Vimeo.
you can see that our visual system is incredibly good at spotting small changes* in an image but that it doesn't work if a blank 'flicker' screen is inserted between changes. If you go to the BBC map and select different constituencies the map blanks the screen and flies you out and back in again. Not only is the flight back in unnecessary, the introduction of a blank screen hampers our visual memory to track changes.
*Interestingly, its an evolutionary adaption, spotting a small leaf twitching was the difference between being eaten by a lion trying to ambush you or getting away alive to our ancestors in Africa. Its also the reason you can find a flashing cursor on screen.
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