Review: Google's Geothermal Resource Project

Screen shot from the Geothermal Resource.kmz by Google.org

As you would expect from Google this project is very well designed overall. As a result I've abandoned my usual template for reviewing projects and concentrated on noting good design points and things I think a] should be improved and b] could be improved. The [a] and [b] distinction is important, there are always things that could be improved with a project.

Good design points:

• Good topic: The choice of topic here is good, energy resources over the States suits itself to a map, a list of links for each state would be much less useful.
• Supporting Website: The supporting website is well designed, the use of a video to introduce the topic as a whole is a good idea.
• Clean, Uncluttered Look: The Temperature Key, pop ups and elements in the main screen all have a clear and clean look. Sometimes people get a bit too excited about customizing the look of a project, particularly pop up screens which are often littered with logos and links cluttering the view. This project has links and logos in pop up boxes but uses them in a subtle and unobtrusive way.
• Visuals and Introduction: Use of pie charts instantly communicates the total geothermal resource within each state in a visual way, they were produced using Google Chart API. The overview folder has a nice introduction, use of images is good and text is kept to a reasonable amount.
• Pie Chart Emphasis: Roll over a pie chart in the Flat folder and it will emphasize the outline of the State it refers too. A nice touch especially given the translucent nature of the boundary, it doesn't add that much to screen clutter.
  

Points that Should be improved IMHO:

• Overview Folder: This uses a structure where you click links in the top of the introduction to access other parts of the introduction (including the introductory video). I would cut down on the length of the overview overall and present as just one block of text in one placemark. The video could be presented in a separate placemark. Using links like this works in a web page but I bet that a lot of users will not recognize the structure presented like this in a pop up balloon.


• Lack of Key: The Flat folder contains Pie charts but no key in the main screen to explain what the pie chart means (although the colors refer to the same values). You have to click a pie chart to decipher it, which is an unnecessary complication. In discussion with the author about this he said that they tend to avoid using screen overlay keys as they have evidence that users simply don't look at them. (Correction: actually the author specified that users don't turn layers on or off so end up with overlapping layers). He also reported that they have heard of users calling tech support to get rid of a key, they think it is a virus in Google Earth that has appeared on screen! (Correction: I was over egging the pudding here, they just heard of users getting frustrated with something on screen they couldn't get rid of) (it can be unclicked in the places column). To me, if a user cannot be relied upon to read a (well designed) key I can't build them a useful map anyway.


• 3-D: All my usual complaints about 3D not working as well as a simple color thematic map apply here. However, I have to admit that the translucent white color scheme is easy on the eye. The author makes a nice point that he thinks users will interpret height as a measure of potential energy more readily than color. That may well be true.
  

Some of these points may seem petty, e.g. how much bother is it to click a pie chart to see what's in it compared with sweeping your eyes to a key? However, every little bit of work a user does requires energy and believe me, you don't have to do much to lose their attention completely.

Points that Could be Improved:

• State Boundaries: As a Brit who isn't familiar with State boundaries and keeps his main screen clear from clutter by turning off the boundary layer I would have appreciated translucent boundaries to the States with the Flat folder. The author makes the point that the state boundaries are visible when you roll over them. That is true, but its another bit of work to move my mouse over a state to see what shape it is.
• Flat Folder: The title could be more meaningful, 'Only Pie Charts' is what I came up with as an alternative with but it is a little clumsy. I think most users won't understand the concept of a flattened layer which is what I suspect this refers to.
• Depth Animation: There will be some users who will be confused by what this is showing since the fact that the timeline is used to differentiate depth is not made clear. Of course, explanation then adds to screen clutter...
• Interpretation: The project contains data but no interpretation, for example, a label and brief explanation of what the shallow hotspot in NW Wyoming is would be interesting (I think its Yellowstone?).
• Rising Block: There's a lot for users to get their heads around in this project, they have to understand that there is different energy potential with depth, with location (i.e. by State), how much energy is used already by each state and what the 2% and 20% recovery rates refer to. To help with the explanation an introduction using a rising block may help.
  

All of the points in this section are arguable, the only way of really finding out if they are good ideas or not would be some user testing.